Discussion:How to over come "I am charging too much?"

From TaxAlmanac, A Free Online Resource for Tax Professionals
Note: You are using this website at your own risk, subject to our Disclaimer and Website Use and Contribution Terms.

From TaxAlmanac

(Difference between revisions)
Jump to: navigation, search
Revision as of 18:39, 22 May 2008
TheTinCook (Talk | contribs)
(Good God no! Aft)
← Previous diff
Revision as of 23:25, 22 May 2008
Inagpurwala (Talk | contribs)
(CTEC = Californi)
Next diff →
Line 172: Line 172:
{{ForumReplyPost|UserID=TheTinCook|Date=22 May 2008|Text=Good God no! After all, we EA's have to be good for something.}} {{ForumReplyPost|UserID=TheTinCook|Date=22 May 2008|Text=Good God no! After all, we EA's have to be good for something.}}
 +
 +{{ForumReplyPost|UserID=Inagpurwala|Date=22 May 2008|Text=CTEC = California Tortilla Eating Contest! ha ha ha.....[[User:Inagpurwala|Inagpurwala]] 18:25, 22 May 2008 (CDT)
 +}}

Revision as of 23:25, 22 May 2008

Discussion Forum Index --> Tax Questions --> How to over come "I am charging too much?"

Inagpurwala (talk|edits) said:

19 May 2008
Every tax season (for last four season) I get this fear. I may be charging more compare to other tax pro in town ( I know I do not) and client will fly away.

This season two clients in fact told me that my fees are "much lower than HRB and other they checked out." One client paid me $25.00 more than I had invoiced him!

Generaly I charge starting $75. (for basic 1040A) and up to $350 (1040 with Sch A and D). I do not do Business tax returns. I am in Fremont, CA area. There are few Tax Preparers in this area who charges between $25. and $100 for the same services! I am not sure if they are registered with CTEC or sign the return. I have only seen their posting on Craigs List.

Any suggestion(s) greatly appreciated. I just do not want to loose clints.

Thxs IshaqInagpurwala 17:51, 19 May 2008 (CDT)

Waynecpa (talk|edits) said:

19 May 2008
My perfect client is one who doesn't price shop, but "service" shops for the best CPA/tax preparer. If you are good, you will be saving your client much more than you are charging in either less taxes or less headaches.

TheTinCook (talk|edits) said:

20 May 2008
CTEC registrations are available to the public. Go to the CTEC website and run a search. If they aren't registered with CTEC, narc on them.

Stick to your guns. Confidence will get you farther then an apologetic shamefaced display. Have a ready answer as to why you are worth that much. If you do returns in front of clients, remember that you are getting paid for your skill and knowledge and not your time. You might want to try ways of bringing the money issue upfront so that clients aren't getting hit by sticker shock. Remember, if you discount too much or too often, then you are bound to get abused.

This last season I inherited a client who had $150 taken off last year's bill. She pitched a fit when she didn't get the same thing this year. I was ready to let her walk rather then apply any discount, especially since she took up several hours of my time for a simple return. She ended up with $25 off and a spot on CTOBET.

Most of those price shoppers are a waste of your time, so don't feel bad about losing them. However, I'll take a price shopper over a refund shopper anytime.

DZCPA (talk|edits) said:

20 May 2008
Charge more. You are too low. Let the price shoppers go to the other preparers. Those clients will come to you in a few years after the other preparers mess up.

CrowJD (talk|edits) said:

20 May 2008
Watch your multi-state returns too. I got really stalled by a couple of state issues, which if not for this board, and one nice lady at my state DOR, I'd probably still be working on! This is from my inexperience, but I will try to get a handle on state tax issues when first meeting with clients now, and before quoting the fee.

Snowbird (talk|edits) said:

20 May 2008
Your may have already researchd fees ... but here is link to some information you may find useful.

Tax Preparation Fees

Death&Taxes (talk|edits) said:

20 May 2008
"Every tax season (for last four season) I get this fear. I may be charging more compare to other tax pro in town ( I know I do not) and client will fly away."

Working on eliminating this fear is your most important goal, not setting the proper fee. Two preparers are not like the gas stations of the 60s, where you will be having price wars. It is the value you incorporate into your services that you must collect. You can't show your clients these studies and tell them 'so and so says this is an average fee' because the good clients won't care while the bad clients will dispute it.

This past month a client called to tell me that I and his dentist were the last great bargains of this world. Now I am not sure how to take such a comment.

94nole (talk|edits) said:

20 May 2008
If you aren't scaring off some of your customers (because these types are customers, not clients) because of price, you aren't charging enough.

Also, it's the price-shoppers who will cost you the most to serve because they will call you more, withhold information and then "magically" find it requiring you to re-print, etc. To those, I say, See ya!

Larousse (talk|edits) said:

20 May 2008
I know there are preparers in my town who charge a little less. There are also many more who charge much more. Somehow, no matter what I charge, I'm busy all season long so I don't think I'm pricing myself out of the market. If you're concerned, I'd ask myself: how much did I actually take home per hour worked last season? Does that feel like enough? Also, you could do some marketing research: send a form letter to those clients who DID NOT come back this past year and ask them why. Give them choices, give them a prepaid return envelope, and give them anominity.

Lalva (talk|edits) said:

20 May 2008
I have the same fear as Inagpurwala, and I haven't raised my fees in 3 years. What I do is to charge more to new clients. I am still more economical than HRBlock, which I shouldn't because I provide a much better service.

But as TheTinCook pointed out, I'll take a pricer shopper over someone willing to pay a more than average fee for a 'fraudulent' return (I refuse to take an average of two clients per year because of this).

94nole (talk|edits) said:

20 May 2008
So, Lalva, are you telling me that your expenses have not increased in 3 years? Better yet, that you aren't worth a pay raise? What if you worked for someone else who didn't offer you a pay raise in 3 years?

Let me know where you live, I want to move there and start a business.

Seriously, if you aren't raising your fees each year, you are cheating yourself. Now, there may be those that you charge the same fee...maybe they referred 2-3 new clients to you...maybe you are related or they are good friends or business relationships who provide you services of value.

I can guarantee that your clients are paying more for bread, milk, lawncare, etc. If you are good, they won't even bat an eye. They enjoy having someone they know, that they can count on, that provides good service, etc.

Clients don't like to change. Those who do, you don't want.

If people are using you because of your price...you are underpriced. Period.

You deserve a pay raise...I would recommend at least 10-15%.

Lalva (talk|edits) said:

20 May 2008
94nole, of course, you are RIGHT!!!

I live in expensive San Francisco Bay Area (in California). My expenses have gone up and my clients are very happy. Like Inagpurwala, some clients have given me $25 more than billed, others tell me that I am undercharging... In addition to that I don't charge some clients because they didn't have much income for the year :(

OK, you win, next tax season I will start with 5-10% increase and see how it goes...

When I worked for HR Block, some clients complained every year about the fees and said they will find another tax preparation firm, and guess what? They always went back, so you have a point!

Skasselea (talk|edits) said:

20 May 2008
A few things. First, if you are trying to compete with tax preparers who advertise on Craigslist, you are generally dealing with (and I use the term loosely) bottom feeders who are looking for the lowest price only. Second, if you ever run across any tax preparer who is not licensed to prepare tax returns in California, you must turn them in to CTEC. Just give them the details and they will go after them. Third, you have to decide the marketplace in which you want to compete.

KINGFISH (talk|edits) said:

20 May 2008
Just had a new battery for car--Labor rate at the local

Lexus dealer is $ 122.00 per hour-and I was charged for 1/2 hour to instal the battery-Labor charge for the 1/2 hour blue book was $ 65.00--Not only over charged but can't even figure that it should have be 61.00-but was rounded to neares $ 5.00 So you figure ..

GrinnenTL (talk|edits) said:

21 May 2008
I go through this each year myself. How I handle it is by offering early bird discounts. I offer 20% off 15% off etc if clients bring in their return by specified dates. If I raise their rates, but they get a discount, they don't complain as much.

Marcilio (talk|edits) said:

21 May 2008
If you don't lose a client or two each year because of price, you aren't charging enough. You are in the assurance business, not the tax preparation business. Good clients want to be assured that they are getting a good value for their money. When someone calls me and the first words out of his/her mouth is "How much?", I laugh and ask them, "Is price the only issue? How about the stability of someone who's been helping clients gain financial security for XX years?" And so on. I try to find something to get them to laugh & realize how ridiculous the question is.

Unless your clients are driving around in 15 year old Dodge Omnis, they are not looking for price, they are looking for value. Sell it to them just that way.

By the way, my average fee is around $700, and I can't keep people from referring.

Belle (talk|edits) said:

May 21, 2008
Tin, have you processed your CTOBET list yet... I still having 'discussions' with my employees as to which one's are actually getting the axe.

94nole (talk|edits) said:

21 May 2008
CTOBET? Am I the only one who doesn't know what this means? Obviously it is the clients to fire list but I'd love to know the acronym.

TheTinCook (talk|edits) said:

21 May 2008
Belle, it depends if I go back. If I don't, then I don't have to worry about it. If I do, I really can't fire them, but I can set them up with someone else. This last season, I let a coworker have one of my "One more W-2" clients (Three times she called back with another w-2 or two. THREE!), but he saddled me with Crazy QDRO Lady. But yeah, I have a mental list of likely candidates.

94nole, clients to be terminated. A term some of us have used since people got wise to PITA.

Death&Taxes (talk|edits) said:

21 May 2008
My term has always been the S___ List, or SL for short.

Belle (talk|edits) said:

May 21, 2008
94 - I came up with it (actually the acronym came from my office manager)
C(lients) TO BE T(erminated)  = CTOBET

We kept it as a word file on the desktop of the main computer and updated during tax season as various & sundry clients were obnoxious and/or irritating. It was discussed in one thread severeal times, I just can't remember which one. Something to do with how/when to fire clients.

I like it because I don't think ANY client could figure it out, even if they happened to see it.

Belle (talk|edits) said:

May 21, 2008
Hey, do a search - I was just surprised at how many hits came up :-)

CrowJD (talk|edits) said:

21 May 2008
Ha. I'm with Kingfish, and I've mentioned this before. Going to the mechanic will give you complete peace of mind as far as bumping fees up. Different field, different supply/demand, but still! P.S. I lost some new client scd. C's this year because my minimum for just that scd. is $250, but...I was determined to draw the line.

Belle (talk|edits) said:

May 21, 2008
How about the plumber who charged my little old widowed neighbor $ 360 for a half hour job?!!?!

Not that I want to be a plumber...but jeez. Do any of 'us' on this forum charge $ 720 an hour?

I vow, right now, to raise my rates AND stick to the increases even if there's whining.

CrowJD (talk|edits) said:

21 May 2008
Yes, and the small plumber does not have the overhead of the mechanic.

I have had good luck with "add ons", $25.00 document storage fee, but I don't Efile. I'll probably Efile for 08, and then it will become some other storage fee. "3 Year Hard Disk Storage" lol. No one has batted an eye at this storage fee.

From the legal side, I don't charge for copies. I get it some other way. The reason is that I have tried to charge, and got everything from sarcastic jokes, to outrage!

Belle (talk|edits) said:

May 21, 2008
I'm not sure how small he was [ <wink> visions of plumbers 'crack'].

He definately took advantage of this lady; it's a second home for her, she's in assisted living 4 hours away, her husband died last year and (of course) he always deealt sith these things. It just chaps my hide, my husband & I live across the street and have somewhat adopted her in the sense of trying to help with this type of stuff. The rental management company hired the plumber, before we could intercede. And I'm not even sure the repair was done properly. Such a bummer.

Death&Taxes (talk|edits) said:

21 May 2008
Did you even think the rental agent gets a kickback, or free work done on his properties?

Not to defend this gouger, but I have owned 3 houses in my life and two were built pre-Codes.....even 'simple' jobs in those money pits (like where we live now) are grief to some tradesmen. Putting in new outlets on the second floor of my first 1930 built house caused an electrician to walk away after he realized the price he quoted did not take into account snaking wires down stone and stucco walls. Or here, plumbers dealing with the heater must crawl into the space under the house, which usually has to be pumped out first if there has been rain.

Belle (talk|edits) said:

May 21, 2008
I sure HOPE not....as the realtor is a client of mine (I'm in a really small town :-) and he's one that I have a lot of respect for. He's the agent, but not the broker; I don't know the broker that well, nor his ethics.

The repair was an outside the house job to cap off a 'stand pipe' that was broken by sliding snow from the roof. We (my husband) had already shut off the water. The repair was done while my husband was out of town; so he wasn't around to monitor it...and I don't do plumbing. He didn't repair the break and put the outside bib back to functional status; he just capped it off.

Unfortunately, the bill's been paid. I am going to discuss with her daughter when she visits from the 'other' coast next weekend. The situation just irritates me (can you tell) and I tend to tilt at windmills from time to time; some battles just have to fought even if the amounts aren't material.

Taxman7 (talk|edits) said:

May 21, 2008
Hmm, after reading these posts, it seems I need a gauge to use to adjust prices, I

think I will use the CPT method plus the CPB method,, that is, the 'cost per tank' of gas when I fill my truck plus the cost per (grocery buggy) when I fill my grocery cart should be equal to my average client charge, using this method I'll definitely have some rate increases in the next couple of years, LOL,,, or maybe on a 1040A, when the gas station client says' "How much do ya'll charge?" I can answer, "A tank of gas" , I wonder if he thinks that will be too high!

Lalva (talk|edits) said:

21 May 2008
I just answered a NATP survey about tax preparation fees. I hope they offer the results to everyone to see. I wish this was something uniform, just get a table with the fees, of couse having in account if someone is an EA, CPA, LAWYER or just a CTEC (that would be me... for now, since I am preparing for the EA test), and years of experience. And voila, you find the fee to charge!

Iaklein (talk|edits) said:

22 May 2008
Also, keep in mind that if you don't raise a client ie $10 this year...you may very well be cheating yourself out of $10 for that client for the next 20 years...doesn't sound like much...but then multiply that by 100, 200, 300+ clients... it becomes quite costly

Marcilio (talk|edits) said:

22 May 2008
What's a CETC?

Death&Taxes (talk|edits) said:

22 May 2008
It's a California thing, I believe.

Fsteincpa (talk|edits) said:

22 May 2008
Must have something to do with avocados then.

TheTinCook (talk|edits) said:

22 May 2008
The California Tax Education Council (CTEC) is the group in charge of licensing CA tax preparers and maintaining the strategic avocado stockpile.

Larousse (talk|edits) said:

22 May 2008
I thought the state bar would be in charge of the strategic avocado stockpile <smirk>

TheTinCook (talk|edits) said:

22 May 2008
Nope, we only trust them with the tortilla chip reserves.

Fsteincpa (talk|edits) said:

22 May 2008
yeah, but you don't let them touch the salsa do you?

TheTinCook (talk|edits) said:

22 May 2008
Good God no! After all, we EA's have to be good for something.

Inagpurwala (talk|edits) said:

22 May 2008
CTEC = California Tortilla Eating Contest! ha ha ha.....Inagpurwala 18:25, 22 May 2008 (CDT)