Discussion:Adding CFP to the EA credential

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Discussion Forum Index --> Business Growth Community --> Adding CFP to the EA credential

Amgain (talk|edits) said:

28 May 2009
I have been an EA since Jan 2008 and work full-time as a tax accountant. I'm planning to start preparation for the CFP exam.

Seeking your opinion whether EA plus CFP is a better career choice than EA with CPA, considering that there are a much larger number of CPAs around, as well as the growing need for financial advisors?

Kevinh5 (talk|edits) said:

28 May 2009
it depends on what you want/like to do

many CPAs don't make much money

and I could also say that about EAs

and certainly in today's environment, about financial planners

Kevinh5 (talk|edits) said:

28 May 2009
I would certainly think it idiotic to go for the CFP if you don't want to be some type of financial planner, which usually involves associating with a broker.

That being said, you can become a 'financial planner' without being a CFP.

Cratos (talk|edits) said:

29 May 2009
I would have to agree with Kevin as far as your motivation to obtain the CFP. With or without the designation you should check with your state

to be sure what types of registration/license will be required for your financial planning activities (series 65, insurance license, etc.)

While the CPA is well respected by the public...it, alone, does not indicate proficiency in financial planning specialties such as insurance and investments.

Another consideration should be education requirements. In many states you are required to have 150 total semester hours including 30 semester hours of accounting coursework (above introductory level). I'm not sure what the CFP requires.

You may want to obtaining your CPA-PFS.

Kevinh5 (talk|edits) said:

29 May 2009
he'd have to become a CPA to get the PFS

I have added ChFC and CLU to my EA, Amgain, but then I am also series 7 and 66 licensed in my state.

Cratos (talk|edits) said:

29 May 2009
Right, I knew he would have to be a CPA to get the PFS.

I was giving an option for killing two birds with one stone.

Mcbreck (talk|edits) said:

8 June 2009
The CFP license is expensive to maintain with early renewal fee and expensive continuing education requirements. I had the license at one point and let it lapse as I saw no benefit. I am series 7, 24, 63 and 66 licensed. In the years I had the CFP I never had a client ask me about it and I never saw how it attracted any clients. JMO. If you want to literally sell financial plans, I could see it as beneficial but I do money management and it just doesn't really relate.

The EA license is cheap to get, can be maintained VERY reasonably and clients respect it.

NMexEA (talk|edits) said:

8 June 2009
Well...there is another side to the CFP business. The designation is not universally beloved because of the inherent conflict of interest when the person giving financial advice is also selling financial products on a commission basis.

I would not likely consult a CFP for any purpose except on a fee-only basis nor would I recommend that any client do so. Doubtless most CFPs are honest and ethical but the setup itself sometimes doesn't look very good. And this criticism is far from mine alone.

Given a realistic choice between CPA and CFP, I'd do the CPA hands down. No question.

Kevinh5 (talk|edits) said:

8 June 2009
NMexEA, going to a 'financial services person' (let's say a wirehouse broker) who has no credentials (ChFC, CLU or CFP) is like going to an H&R Block preparer for your taxes. There is nothing wrong with it, per se. The person probably sees a lot of tax returns (sells a lot of stuff), but if he isn't willing to get some credentials, how do you know you are dealing with a professional? Most pure salespeople don't bother getting credentials because a) they don't want to have to answer to an organization's ethics requirements; b) they see the time spent getting and maintaining the credential as wasted - could have made money selling during that time; c) stocks today, mattresses tomorrow, men's lingeree next month - why tie yourself down to a 'profession' when all you want to do is sell?

NMexEA (talk|edits) said:

8 June 2009
Kevin,

I agree to the extent that I also do not deal with insurance salesmen. I buy my insurance through a mutual company that serves a restricted market (military members and former members) and through my employer.

In short, I don't go to ANY of them, credentialed or not. The conflict of interest is just too off-putting.

I should also point out that I am opposed to contingent fee agreements with attorneys, though such fees are usually legal and, in a few instances, mandatory. CFPs are not the only group with COI problems.

I am less adamant about this where the client has a clear and complete understanding of the professional's personal interest. This should include, at a minimum, the amount of commission the professional will receive from the sale of this or that financial product, exactly in the way that contingent attorney retainer agreements must do. But if CFPs do this, I am unaware of it.

Kevinh5 (talk|edits) said:

8 June 2009
and you don't buy a car unless you know the salary plus commission of the car salesperson, I suppose.

Or go to the doctor unless you know how much he makes per year. Or at least what his cut is of your Blue Cross payment.

just out of curiosity, what was the gross margin that your grocery store earned on your food purchases last month?


As far as the 'fee only' method of earning a living, the same sources recommending someone see a CFP or ChFC also often recommend the 'fee only' option.

In my experience, many clients choose to transact business on a commission basis rather than fee only. Their resons listed generally include 'I only need 2 things changed, why should I pay a fee based on all 10?'; 'I don't meet your minimum account size where a fee is affordable';

more to come - my appointment is here.

Kevinh5 (talk|edits) said:

8 June 2009
other reasons why some clients prefer commission based relationships instead of fee-based:

'I just bought this other stuff recently from some other guy and paid a commission. I can't see paying a fee on top of the commission I've already paid.'

'I don't want an ongoing relationship with committments. Just an 'as needed' one.'

'I don't quite trust you yet to manage all of my money. But I will trust you with this smaller sum.'

I'm sure there's more. But those will start the dialog.


Anyways, back to tax.

I once had a client who objected to me calculating the 2210 Form penalty (back when you attached the form). 'You're just doing that to bump up my fee.'

"No, I'm just doing it to get the calculation correct so that you don't just accept whatever number the IRS says that you owe...and then think that I only did half a job because the IRS said you owed more than I said."


In any event, I've had other potential clients say 'Last year I got more back using XYZ firm, and they only charged me $ABC.' Seems he thought the fee should be reflective of the net refund (results) and not of the amount of work.

NMexEA (talk|edits) said:

8 June 2009
I buy used cars from private parties. And I reserch pretty carefully what the market value of the car should be and verify its conditions before I buy it. Yes, I am very careful. But we aren't talking about buying a commodity. We're talking about receiving professional advice that will affect a large piece of the advisee's financial future. Hardly the same thing as ordering an additional x-ray or buying a bag of potatoes.

I understand the argument that says, "Why should I pay for the advice when this CFP will give it to me for free?" The same argument is used to justify contingent legal fees; they are called the poor man's keys to the courthouse.

Well, we must agree to disagree, I'm afraid. But as your post indicates, there are others besides myself that argue for the fee-only approach. I know that this is a matter of debate in the financial planning community (of which I am not a member) and I appreciate that honest minds can differ.

NMexEA (talk|edits) said:

8 June 2009
Kevin,

I've been puzzling over your last posts, trying to identify exactly what it is that bothers me so much. I think I know:

Does the client understand clearly whether he is dealing with an advisor or with a salesman?

If the answer to that question is, "Yes", then I have no objection to any fee arrangement. If the answer is, "No", then I am very troubled by the whole relationship. Sales in the guise of advice seem ethically questionable to me. Here's why:

When I buy a car or a bag of potatoes (or an insurance policy, for that matter) I KNOW that I'm dealing with a salesman and adjust my thinking accordingly. But if I sought financial advice from a credentialed professional, if I didn't know how he was compensated, I might think that he is entirely concerned with my welfare when in fact, he's also concerned with earning his commission. I might even make the profound error of believing that I have a fiduciary relationship with the CFP like I do with my attorney. But in fact, I wouldn't have anything like that level of legal protection.

Kevinh5 (talk|edits) said:

8 June 2009
I think any financial professional should be up-front in disclosing how he is compensated. Most are.

When you go to Charles Schwab, they are up-front and hand you their commission schedule for purchasing securities. But the broker doesn't personally make all of the fee that the client is charged. He often makes less than half of it.

Securities sold by prospectus disclose the commissions/loads/CDSCs. And I would hope that all financial professionals would make a point of explaining them to their client. But here again, the professional doesn't make all of the load.

Kevinh5 (talk|edits) said:

8 June 2009
My meeting at 2:00 was a new fee-only financial planning client. I had him initial the fee schedule (which we had previously negotiated and agreed to be fair) on his advisory services agreement. He had previously used Vanguard for everything, but found that he got from them exactly what they offered: no advice. It is not a huge account, but not a small one (not quite a million). But I will make less than half of the fee charged, the balance going to my broker/dealer and transaction fees, which come out before I get my share. From my share, I pay my overhead, including CPE, technology, rent, assistant salary, utilities, etc., before I actually get any for myself.

NMexEA (talk|edits) said:

8 June 2009
I can't find any fault with that kind of disclosure.

Kevinh5 (talk|edits) said:

8 June 2009
Oh, and by the way, I could easily identify what it is about my posts that bothered you: I have a knack for irritation. It is one of my stronger points. Unfortunately.

Kevinh5 (talk|edits) said:

8 June 2009
Actually, my point about the other things you purchase was to point out your (and often many others') prejudice against 'sales' and commissions, but apparant lack of prejudice with someone earning a decent living.

NMexEA (talk|edits) said:

8 June 2009
No, no! NOTHING about your posts was in the least bit irritating! Far from it! And I appreciated the chance to consider the issues we discussed.

You are right, I think. I am prejudiced against "sales" which is kind of silly, really. Probably an artifact from my own days of selling things. Long ago and far away.

Chris2lane (talk|edits) said:

June 9, 2009
Amgain, back to your original question about pursuing the CFP certification. I'm an EA and a CFP. The reason I got my CFP was because many of my clients would come in during tax season discussing their finances. They would either be dissatisfied with their broker or state that they hadn't talked with their advisor in some time. I decided to get my CFP so I could alleviate some of their concerns about their finances. I am strictly fee based, I have no securities licenses. When my financial clients come in for a comprehensive financial plan, they know that they are paying for my advice, not for a particular product. The comparison between getting your CFP and CPA is comparing apples to oranges. It all boils down to what you want your business to become.

Mcbreck (talk|edits) said:

10 June 2009
Why is it that people feel the need to make 4 posts that could have been 1?

Also, am I really to believe CPAs and EAs don't "sell" anything for what effectively turns out to be a commission in the form of a bonus? I know plenty of CPAs who sell their services very aggressively and market add on services. There really is no difference.

A CFP can work hourly or bill by the job. Many do not charge commissions because they do not actually transact your business for further gain. They may recommend particular asset allocation and indexes to meet those goals but they don't require you to transact the trades with them.

I love when CPAs and EAs (I'm an EA) argue that their services are extremely important and beneficial for clients because their clients don't understand exactly how clueless they are. But managing a complex portfolio of investments is easy and any moron can do it for free. See a potential conflict in the thought process?

Lastly, I offer an hourly rate, a set percentage fee and a commission fee platform for all my clients. I can tell you right now, at least 90% are better off with the commission platform. There is a reason why brokerage firms are rolling their clients into fee based products - it's a much higher and more stable income stream.

NMexEA (talk|edits) said:

10 June 2009
Good points to consider.

John2CPA (talk|edits) said:

6 August 2009
Tried doing a search for my question and read through this thread. Didn't answer my question so thought I'd throw it out there. I have a friend/tax client who has asked me to manage one of his brokerage accounts for him (on one of the online brokerage firms), as he is aware that I invest my own money.

I only have my CPA license. He would like me to do this on a type of rolling contingent fee (ie I get paid X% on a rolling 6 month profits calculation, so no gain, no payment to me). Since I have no financial certification, is this even legal and would this fee structure be allowed for a CPA?

I suspect my answer may lie in the Circular 230, but I haven't gotten that far yet.

CrowJD (talk|edits) said:

6 August 2009
This is how Madoff got started. It's the American way.

But, it's got to be done right!

In my opinion, this is not merely incident to your accounting practice, and hence you must comply with the securities laws, which I'm not familiar with.

You have a lot of stuff to check out, and I think it's going to take some time (and a license/registration? Series 7?) before you can begin doing this.

You may already be afoul of the law! Exercise caution.

John2CPA (talk|edits) said:

6 August 2009
Thanks Crow. After I wrote this, I thought of Bernie and his schemes as well! Definitely not breaking the law as I haven't even provided advice to him on any of his investments ever. Have only done tax planning and returns.

Although I wouldn't mind doing this for him, I'm not interested in going through and getting licenses and certifications as I don't think I would do this for anyone else. I don't plan on doing anything that may jeopardize my CPA license (or even make me look bad).

CrowJD (talk|edits) said:

6 August 2009
Well, there's nothing wrong with the idea. I was kidding about Madoff.

You may have a knack for it, and it could be a good living, or supplement.

I'm sure Kevin will be by, or others who know something about this.

Obviously, the client thinks something of your abilities, or he would not have been interested in having you do this.

Kevinh5 (talk|edits) said:

6 August 2009
well, you need to be licensed to do what you're doing, and while you're not breaking any rules of Circular 230, you can lose everything you own defending a suit by your state or the federal securities regulators. Consider the Series 65 to be a Registered Investment Advisor (for fee based management) if you're not going to affiliate with a broker-dealer and get a Series 7 and 63.

Kevinh5 (talk|edits) said:

6 August 2009
Once you sit for any of these exams, you will realize that there is an inherent ethical conflict of interest to accept an engagement based on a percentage of the profit: are dividends and interest considered 'profit'? Are you tempted to take on more risk than the client should take on in order to get more return? Do you have any type of fiduciary liability to 'know your customer'?

John2CPA (talk|edits) said:

6 August 2009
Thanks Kevin, the whole contingent fee plan didn't pass the smell test with me, which is why I was questioning this so much. Personally, I'm not comfortable giving advice like this unless I have prepared myself, studied for an exam, received the appropriate licenses and have joined the proper associations. I think I'll stick to tax planning for now.

CrowJD (talk|edits) said:

6 August 2009
John, I've found that the cheapest and easiest thing to do in a case like this is to marry the man's daughter. If you can't do that, see if you can get his wife interested in you. When the old man take's off to heaven to get his reward, then you'll also get your reward.

Kevinh5 (talk|edits) said:

6 August 2009
one man's trash IS another man's treasure

John2CPA (talk|edits) said:

7 August 2009
LOL you guys! I failed to mentioned that this client is my mom's cousin, so his daughter is my second cousin. We don't do that here!! (maybe in IA or MO)  :)

Now, I'm not related to his wife...but she is a force to be reckoned with, and I don't need another mother, nor am I interested in appearing on Jerry Springer or Maury.

AEM CPA (talk|edits) said:

9 August 2009
It's actually legal in every state to marry your second cousin.

In fact, it's legal in a majority of states (granted, not in Minnesota, although any group of people that would elect [read: circumvent the election to send] Al Franken to the US Senate must be routinely flouting the law) to marry your first cousin:

http://www.ncsl.org/default.aspx?tabid=4266

NMexEA (talk|edits) said:

9 August 2009
Cir. 230 specifically permits contingent fee arrangements for virtually any service other than advising on or preparing an original return.

CrowJD (talk|edits) said:

10 August 2009
I always assumed that a child of my first cousin would be my second cousin. But, this is not true. A child of my first cousin is my first cousin once removed.

According to definition: "If you share great-grandparents but have different grandparents you are second cousins."

I got this off Wiki, search "second cousin".

P.S. No, I'm not thinking of marrying my second cousin, but frankly, if I met my second cousin(s), I'd have no earthly idea that they shared such status with me.

John2CPA (talk|edits) said:

12 August 2009
Crow, I agree. A child of my first cousin is my first cousin once removed. But, a child of my mother's first cousin (as in my example) would be my second cousin...I believe. we have the same great-grandparents, but different grandparents. Why you or I should care on a tax board, I'm not sure...all I know is I have way more work than I need right now, and I'm talking about cousins!

Ksnoopytax (talk|edits) said:

13 August 2009
I thought about going to get a CFP designation after I got my CPA but I want to do "some" accounting and not just sell sell sell. Also, between auditing and tax rules there is more than enough I don't know. I don't need to add more onto it.

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